Recently, the 17th Advertisers Conference & Golden Vision Awards Ceremony was held in Beijing.
The 'Seeking Herbs, Witnessing Revitalization' - Yangtze River Pharmaceutical Group（YRPG）'s Origin Tracing Series in Authentic Medicinal Herb Regions' campaign, planned by the YRPG's Branding Department and empowered by the 'Longfengtang' brand, won the sole Print Media Grand Award at this year's Golden Vision Awards. The campaign stood out from numerous outstanding national entries for its innovative approach to promoting traditional Chinese medicine (TCM) culture and its brand empowerment results.
Simultaneously, YRPG was named to the '2025 Top 100 Rising Brands List'. This marks the YRPG's second Golden Vision Award win, demonstrating its continuous advancement and exploration in brand innovation and marketing communication."
